Together our members bring a unique skill set to the Legislative and Regulatory arenas on behalf of our clients.  Many clients have been working with William Shouldice & Associates LLC for more than 25 years or continue to engage with us as issues arise.  It is our commitment to client issues, timeliness and sensitivity to issues, and attention to detail that draws and retains our current clients while attracting new clients to our firm.

Heather F. Shouldice – President

Heather Shouldice is the President of William Shouldice & Associates LLC. An experienced government relations expert, Heather is widely-known and respected for her keen insights and knowledge of the complex Vermont legislative and regulatory processes. As President, she is responsible for planning, directing, and implementing customized legislative and regulatory strategies for the firm’s state, national and international clients. Heather also oversees issues research, coordinates and leads briefings with key decision-makers, drafts expert testimony, and directs communications with clients to ensure they receive up-to-the-minute reporting on legislative and regulatory developments.

Before joining the firm, Heather owned and operated a successful retail business for over 20 years. She is a former member of the Vermont House of Representatives where she served on the powerful Ways & Means Committee.

Heather is a strong proponent of giving back to her community. Since 2001, she has served as a Corporator for the Northfield Savings Bank, an independent community bank. She is the Chair of the Capital Complex Commission, a position she’s held since 2005, and she serves on the Board of the Hillsboro Inlet Condo Association. Heather is also a member of the Lake Dunmore Fern Lake Association, and a past-President of the Montpelier Rotary Club, an organization she belonged to for over 20 years. She is a former Director for Neshobe Golf Club and Central Vermont Chamber of Commerce. Heather studied business management at Paul Smith’s College and St. John Fischer College.

cheri-lesperanceCheri L. L’Esperance – Government Affairs Associate

Cheri is the technology and program manager at William Shouldice & Associates LLC. Responsible for the legislative bill tracking and “up-to-the-minute” reporting on legislative and regulatory activity, Cheri works directly with the firm’s clients to ensure they know what is happening in Montpelier, the moment it happens. Cheri is also responsible for handling day-to-day management of the office. When clients’ have a question or need more information, then Cheri is the first-line of contact and response.

Cheri brings considerable experience managing and overseeing multiple projects at various stages of development. Prior to joining the firm, Cheri worked for one of the “Big 4” accounting firms as a Project Manager providing IT consulting, troubleshooting, and server management. She was also responsible for complete telephone infrastructure and equipment management. In these roles, Cheri managed projects company wide across the United States, and oversaw more than a dozen people on her team.

tess-kennedyTess Kennedy – Government Affairs Specialist

Tess Kennedy is the newest addition to the William Shouldice & Associates LLC team as a Government Affairs Specialist. Tess is tasked with tracking bills, monitoring regulatory hearings, writing reports, organizing events, and helping to implement various legislative agendas on behalf of the firm’s clients. She is gifted at building relationships across party lines, and has a deep understanding for the unique challenges that businesses, municipalities, and communities face in Vermont.

Prior to joining William Shouldice & Associates LLC, Tess worked for major trade associations such as the Vermont Retail and Grocers Association and the Vermont Realtors Association. In those positions she was responsible for managing events, education initiatives, and member services.

Before moving to Vermont, Tess was an account manager for a commodities firm on the Chicago Mercantile Exchange and on the trading floor in New York. She graduated from the University of Wisconsin with a degree in Journalism & Advertising.


William C. Shouldice III – Founder/Advisor

William “Bill” Shouldice is the Founder of William Shouldice & Associates LLC and continues to serve as a top consultant today. Bill leverages his over 40 years of experience and knowledge to advise the firm’s diverse clientele in legislative and regulatory matters. Throughout his career, Bill has represented clients in such broad areas as commerce, health care, insurance, energy, construction, city government, social change, and telecommunications.

Before opening William Shouldice & Associations LLC, Bill spent 15 years representing the insurance industry at the Vermont State House. He was also instrumental in the founding and creation of the internationally-renowned The Advocacy Group, [hyperlink “The Advocacy Group” with http://www.theadvocacygroup.org/ ], the premier municipal, state, federal and international government and public affairs organization in the world.

Bill believes in giving back to his community and has served on a number of boards throughout his career. Currently, he serves on the Town of Leicester Planning Commission and Zoning Board, and is a member of the Lake Dunmore Fern Lake Association. Bill also is a Cabinet Member of “Lakes Alive,” a campaign to address clear waters, evasive species, fisheries, and lake investments.